Sourcechange
Marketing Metrics
LinkedIn · Website · Inbound leads
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Channels
Outcome
Channels bring attention. The outcome is what that attention turns into. Inbound leads sit apart from Website deliberately: the forms live on the site, but a lead can arrive from a LinkedIn post, a search, or a referral, and the client form records which.
How this data is populated

Sources. Three, all cut to the same Sunday to Saturday reporting week. LinkedIn Company Page analytics (Content, Visitors, and Followers views), captured once a week. Google Analytics 4 on sourcechange.com, live since August 11, 2026 and gated behind the cookie banner. Webflow form submissions for inbound leads, counted by form and category.

Inbound leads. Five website forms feed this. Client Consultation Request counts as a client lead. For Candidates Register Interest and Talent Network Registration count as candidate leads. Talent Hub Role Alerts and Insights Newsletter count as subscribers. Test submissions are excluded. No personal data appears on this page because it has no login: names, emails and phone numbers stay in Webflow and in the sc-front-office Slack channel.

Pipeline. 10 figures per week are recorded manually in SC_LinkedIn_Weekly_Metrics.xlsx, the tracker of record: followers, net new followers, impressions, posts published, clicks, reactions, comments, shares, page views, and unique visitors. The same weekly row is then embedded in this page as a static snapshot and published. The page has no live connection to LinkedIn; it updates when the weekly snapshot is refreshed, normally each Thursday.

Calculated fields. Engagements = clicks + reactions + comments + shares. CTR = clicks divided by impressions. Engagement rate = engagements divided by impressions. Growth rate on this page = net change in followers divided by the prior week's total.

Known caveats. Document posts count slide swipes as clicks, which inflates CTR and engagement rate in weeks with carousel posts. LinkedIn's weekly new-follower figure is gross adds before unfollows, so it can exceed the actual movement in the follower total. A few historical follower totals are derived estimates and are flagged in the tracker.

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Selected period at a glance
Trends

Followers (total)

Impressions

Engagement rate

Net change in followers

Weekly detail
Follower growth band: below 0.30% slow · 0.30 to 0.50% steady · 0.50 to 1.00% strong · above 1.00% excellent. New Followers is LinkedIn's gross figure; Net Change is the actual movement in the follower count, which growth rate is based on.
Week vs week
Month over month
Monthly figures total the weeks in each month. CTR and engagement rate are recomputed on monthly totals. Change column is versus the previous month. August is partial (Weeks 1 to 3). May Wk2, May Wk3, and Jul Wk3 to Aug Wk3 follower totals are estimates derived from net new.
Top posts, latest week
Against the competitor set
The pages tracked in LinkedIn's competitor list for the week shown. Where fewer than 10 appear, the remainder were below the fold when captured. Sorted by growth rate, which is new followers as a share of the page's own follower base, because absolute counts only measure who is already large. Engagements per post divides total reactions, comments and reposts by posts published.
Consultant accounts
Empty by design. LinkedIn shows profile analytics only to the account owner, so impressions, profile views and search appearances for each consultant are not visible to the page admin. Collecting them needs either weekly self reporting or a third party tool each consultant connects. Open question, not an oversight.
Website (Google Analytics 4)
Inbound leads (website forms)